Social media is now a big part of the web, and thankfully ecommerce websites can take advantage of it. Social networking is a much more popular activity then social bookmarking services but all are still worth utilising.

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This is a guest post by Ran Nir, the founder of online marketing agency Conversion Counts and a Google Analytics Consultant. Google Analytics offers free enterprise level analytics software for everyone which just a few years ago would have cost an arm and a leg. Google Analytics will be an important tool to achieve your [...]

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Reach The Customers! This is the sixth article in the series looking at how to triple online sales and increase revenue without getting more traffic. This article focuses on traffic. In percentage terms the amount you can increase your traffic using the content below will vary. But young businesses should be able to increase their [...]

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This is the fifth article in the series looking at how to triple online sales and increase revenue without getting more traffic. The figure I gave in the second article of the series was to increase the number of times people purchase by 30%. This article covers ways to do just get existing customers buying [...]

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Get customers to spend £40, instead of £20! This weeks article as part of the current series on increasing revenue and tripling sales is; how to increase the average spend of your shoppers. The figure I quoted in the second article was to increase average spend by 20%. So this doesn’t mean getting more customers, [...]

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Improve Conversion Rates Last week I wrote about the idea of increasing revenue 100% without increasing traffic and the maths behind it. Part of it was increasing conversion rates, this article focuses on ways to increase conversion rates. Firstly here is a list of articles I’ve previously written on this website which help improve conversion [...]

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Reduce Empty Carts! Last week I wrote about the maths behind how to triple online sales. I thought I would follow it up with information on how to increase revenue over 100% without increasing traffic to your website. Now this is sounding like one of those ‘make millions over night’ style articles, but it isn’t, [...]

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Show Them You Use Paypal! According to Paypal 1 in 3 online shoppers look for the Paypal logo when visiting eCommerce websites. For some customers if you don’t accept paypal they will not even look around your website at the products you sell, they will simply go away and visit an eCommerce website that does.

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This is part 1 of a 3 part series called “We all feel safer being part of something bigger”. Don’t let visitors know you are a one-man-band, appear big! Safety plays a big part in ecommerce. Customers want to know their credit card details are safe and their order is going to arrive in good [...]

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…..massive profits during December!! Watching BBC Breakfast this morning they reported on the prediction that the economy will shrink by 1% next year and that we are already in a recession. This credit crunch is not fun and it is important you aim for bumper christmas 2008 sales to help your business through 2009. I [...]

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