You may have seen the article this week about the eBay seller who has been caught selling fake designer clothes, cosmetics and computer games.
Remember To Be On The Right Side Of The Law
The End Of The 2008-2009 Tax Year – Make Life Easy
Sunday April 5th 2009 is the end of the current tax year, and it is fast approaching (6 days away at time of writing). So make sure your accounts are up-to-date and everything in good working order. This makes preparation of your final accounts much easier.
Useful Google Adwords Tool To Monitor Competitors – PPCWebSpy
PPCWebSpy is a tool to see what keywords Google Adwords advertisers are targetting and how much they are spending on those keywords. It’s a great way to see what your competition is doing compared to you.
10 Business Benefits Of Using Google Analytics
This is a guest post by Ran Nir, the founder of online marketing agency Conversion Counts and a Google Analytics Consultant.
Google Analytics offers free enterprise level analytics software for everyone which just a few years ago would have cost an arm and a leg. Google Analytics will be an important tool to achieve your business goals provided the initial configuration is carried out correctly. Although Google Analytics offers some very complex solutions, the 10 benefits below are my favourites to increase conversion rates and revenues.
Increase Revenue – Series Wrap-Up
The series on Increasing Revenue has now been finished. Here is the full list of all the articles:
Increasing Traffic To Your Ecommerce Website
This article focuses on traffic. In percentage terms the amount you can increase your traffic using the content below will vary. But young businesses should be able to increase their traffic a notable percentage.
How To: Increase Number Of Times Customers Purchase
This is the fifth article in the series looking at how to triple online sales and increase revenue without getting more traffic.
The figure I gave in the second article of the series was to increase the number of times people purchase by 30%. This article covers ways to do just get existing customers buying more often.
How To: Increase Average Spend Of Your Shoppers
The figure I quoted in the second article was to increase average spend by 20%. So this doesn’t mean getting more customers, it means getting higher value individual shopping baskets.
Increasing Revenue: Improve Conversion Rate Of Visitors
Firstly here is a list of articles I’ve previously written on this website which help improve conversion rates. I’ve linked to the article and given a brief overview of what the article is about.
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