Lots of focus is currently on the gloomy economy, I seem to hear/read the phrase ‘credit crunch’ a couple of times every day! With companies listed on the FTSE losing value fast, retailers complaining of ‘tough trading conditions’ and capital harder to come by you would think now is not an ideal time to start up any business. These negatives actually make a business using the dropship process look a lot more attractive and make now as good a time as any to start a business dropshipping products!

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A press release is a written announcement that seeks to draw media attention to a specific event or product launch. When you are doing something big in your business sending out press releases can get you great coverage in the media sending you more visitors and potential customers to your ecommerce website.

Press releases are great for a quick burst of highly targetted traffic, but they can also have other more long-term benefits.

Here are two different ways to use the press release marketing method:

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Here is a list of UK based dropshippers. All of the websites below are free to join and based in the UK. Each link opens in a new window.

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In order to move your business forward you often need to be trying different things, this can improve your existing practices and may make you stand out from competition. Whether it is the images you use to sell your products, the length of descriptions or even the price.

This week I thought I would try some different on this blog, so this post isn’t going to be like any other I’ve done on the blog before. Will you like it? I’m not really sure! So here we go……

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Due to the rising cost of living many of us are having to spend less money on other parts of our lives, one of those areas may be the amount of money you are investing in your business. With the economy being pretty gloomy at the moment many people can get worried and go on the defensive, but if you are to succeed an offensive approach is what is needed.

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Once you are up and running you should spend a very large chunk of your time promoting your ecommerce shop. In a business seminar I was once told 75% of the time spent on your business should be on marketing!

Getting highly targetted visitors to your ecommerce website isn’t easy (unless you’ve got thousands of pounds to spend), this results in people doing everything they can to get any visitors - but some marketing practices are best avoided!

Here are 7 ways NOT to promote your ecommerce shop: 

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No matter what type of business you run getting momentum is important, this drives your business on and fills you with confidence. Getting your first order is a fantastic feeling, the small amount of profit doesn’t matter - it is the fact that a web surfer has found your website from the comfort of their home, navigated around, found a product they like and had enough confidence in your service to checkout and hand over full payment for the product!

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