A survey commissioned by Click&Buy (provide online payment solutions) has turned up some interesting stats about shoppers.

Here are some interesting stats to emerge from the survey:

  • 50% of shoppers don’t complete the transaction if their preferred method of payment isn’t available
  • 40% would feel more comfortable with a retailer who offers a range of payment methods
  • 36% will shop more online than on the High Street in 2009 than 2008
  • 54% are concerned about security risks from entering credit card details online

I’ve banged on a few times in the past about increasing customer confidence, these stats are further proof their is a need for owners of ecommerce stores to pay real attention to these issues.

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