PPC ToolPPCWebSpy is a tool to see what keywords Google Adwords advertisers are targetting and how much they are spending on those keywords. It’s a great way to see what your competition is doing compared to you.

Even if you currently aren’t using Google Adwords it may be useful to see what other advertisers are up to. See how much money they are putting into their campaigns so you know for future reference when you can start using Adwords. You may also be able to locate phrases that aren’t being targetted much so you could take advantage of them to get low cost clicks!

To use the tool all you need to have is the Firefox web browser installed. It is better than Windows IE anyway so if you haven’t already I recommend you download it regardless of whether you want to use the PPC tool or not.

How To Get PPCWebSpy

  • Visit the PPCWebSpy website and watch the video so you appreciate exactly what tool does.
  • Scroll to the bottom, and enter your name, email address and create a password.
  • You then go to a page showing you a video trying to get you to upgrade to the ‘Platinum version’, which costs $97 (£66 at time of writing). In the beginning I wouldn’t bother upgrading, you want to use the tool for a while first to get used to it and see for yourself it is reliable, useful etc.

    However I would recommend you watch the video anyway, just for future reference so you know the difference between the free software and the paid version. As your business grows it may make sense to upgrade to the platinum version.

    Scroll to the bottom and click ‘No thanks’ (unless you want to upgrade right away of course).

  • Then you go to another page, which then trys to sell you the ‘Gold version’ for $47, once again skip it and scroll to the bottom and click ‘No thanks’.
  • Then it gives you the instructions for how to download the tool, and away you go!

I think it is a really good tool to have. Even if it is only to see what your competitors are up to. And if you are using Google Adwords then this could help you identify good-value keywords and keep you away from the costly ones.