Research Graph
Research Study
An ecommerce study called “No Retreat! Investing in Ecommerce Despite The Times” has recently been published with some interesting results, the study is by Acquity Group, a Chicago based consulting firm.

We all know the current economic climate is gloomy in the US and UK. Despite this the report has found companies are continuing to invest in ecommerce, asked, “On a scale of 1-10 how aggressive will you be in your eCommerce investment?” the average response was 7, indicating companies will continue to invest in their eCommerce strategy.

Other Interesting Information From The Study:

  • First quarter 2008 sales results show online sales are up 13.6% reaching $33.79 billion
  • Ecommerce outpaced growth in total retail sales which were up just under 3% in 2007
  • Average conversion rates remain at 2-3%
  • 11% of companies have conversion rates below 1%, up from 7% of companies last year
  • 82% of merchants expect to add skus (stock keeping unit)

The report has a few more stats, it is 40 pages in total, if you want to read more and have the time you can download the report for free: http://www.acquitygroup.com/publish/en/index/No_Retreat_Whitepaper.html