One of the temptations is to just think “oh my business probably can’t really benefit from using Twitter, so I won’t bother”. You’ve seen it on the news and heard all about it, but yet you think it’s not for you – this could prove very costly.
On a personal level I am not a big fan of Twitter, but from a business point of view I am a huge fan. Say for example you run an ecommerce retail shop. You could create 2 separate accounts, one for yourself as an entrepreneur to connect with lots of other entrepreneurs, and the second account purely for your ecommerce business.
What Could You Then Do With These Twitter Accounts?
The first one you could use purely to build up business2business relationships, connect with other entrepreneurs, suppliers, marketers, consultants etc. From following them and communicating with them you could learn heaps of stuff and you never know what opportunities you may open.
The second account could be for your customers and website visitors to follow. You could then communicate directly with them on an individual personal level, just sending them a message to check they were happy with their order could do wonders for their loyalty! But even more powerful perhaps, would be when you have special offers or new products. Tweeting about them will instantly open you up to lots of highly targetted potential customers who are following you. Now your brain is starting to imagine the possibilities!
Need Help With Twitter?
If you’ve never used twitter, or are using it but not very successfully then there is lots of information available. You can either buy a book from Amazon, they have quite a few available for under a tenner (at time of writing) and you can also read reviews as to whether they are any good. Or you can search the web for advice and build up your knowledge that way from articles on blogs and other information sites.
2 Comments Posted
Undoubtedly twitter has become a major part of B2B companies’ strategies. Still too many companies aren’t familiar of its benefits and not putting much energy and time in it. A survey report says that only few people were using twitter in 2008 but suddenly it turned the tables and only few left who are still not conversant with it.
Still there are some people who have the opinion that working on twitter is of no use but I really don’t agree with it. Twitter has emerged to be the most popular social networking site because it is user-friendly and it has helped people getting traffic to their sites but it all depends upon how intelligently once uses twitter.
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