Sound familiar? We’ve all done it. It sounds simple, write a small advert for your website, pick your keywords and press submit. Result – thousands of visitors to your website, add to cart, through the checkout, line your pockets big time and all for a few pence per click.

WRONG!

Do you really think it is that easy? Let’s get a grip here for a minute, the world and their dogs would be doing it, if it was that easy!

 

.....Click here to read the full article

One of the temptations is to just think “oh my business probably can’t really benefit from using Twitter, so I won’t bother”. You’ve seen it on the news and heard all about it, but yet you think it’s not for you – this could prove very costly.

.....Click here to read the full article

Social media is now a big part of the web, and thankfully ecommerce websites can take advantage of it. Social networking is a much more popular activity then social bookmarking services but all are still worth utilising.

.....Click here to read the full article

PPCWebSpy is a tool to see what keywords Google Adwords advertisers are targetting and how much they are spending on those keywords. It’s a great way to see what your competition is doing compared to you.

.....Click here to read the full article

A press release is a written announcement that seeks to draw media attention to a specific event or product launch. When you are doing something big in your business sending out press releases can get you great coverage in the media sending you more visitors and potential customers to your ecommerce website.

Press releases are great for a quick burst of highly targetted traffic, but they can also have other more long-term benefits.

Here are two different ways to use the press release marketing method:

.....Click here to read the full article

Once you are up and running you should spend a very large chunk of your time promoting your ecommerce shop. In a business seminar I was once told 75% of the time spent on your business should be on marketing!

Getting highly targetted visitors to your ecommerce website isn’t easy (unless you’ve got thousands of pounds to spend), this results in people doing everything they can to get any visitors – but some marketing practices are best avoided!

Here are 7 ways NOT to promote your ecommerce shop: 

.....Click here to read the full article