I came across some interesting information the other day which made me think. It is the idea of increasing sales by 200%, or effectively tripling your number of sales.

It involves improving both; the number of visitors to your website and also increasing conversions on your website.

Here is an example of the figures:

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According to Paypal 1 in 3 online shoppers look for the Paypal logo when visiting eCommerce websites. For some customers if you don’t accept paypal they will not even look around your website at the products you sell, they will simply go away and visit an eCommerce website that does.

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This is part 3 of a series called “We all feel safer being part of something bigger”.

In part 1 and part 2 of this series I gave a total of 9 ways to make yourself appear to be a larger company. In this, the final post of the series, I have a few more ideas.

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This is part 2 of a 3 part series called “We all feel safer being part of something bigger”.

In part 1 of this series I talked about why safety is a big concern for your potential customers. I also listed 5 ways to instantly make you appear like a larger company at no cost.

This post covers measures to make your website look like a larger company that will require some investment from you but should have a very good positive impact on sales.

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This is part 1 of a 3 part series called “We all feel safer being part of something bigger”.

Safety plays a big part in ecommerce. Customers want to know their credit card details are safe and their order is going to arrive in good time and order. Your visitors need to feel safe buying from your website!

We all feel safer being part of something big!

Make your website appear to be a big company and potential customers will trust you more.

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Watching BBC Breakfast this morning they reported on the prediction that the economy will shrink by 1% next year and that we are already in a recession. This credit crunch is not fun and it is important you aim for bumper christmas 2008 sales to help your business through 2009.

I haven’t heard a great deal about what things will be like in early 2009 but I think it is going to be really tough.

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