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Esources.co.uk review scam reviews and smear campaigns

If you have been on the internet for any length of time, you will know that it is becoming more apparent that particular companies are using dirty tactics against their competition, and the tactics being used by esources.co.uk are just about the lowest you can use. Esources.co.uk are purposely creating forums, Reviews, false scam blogs, and more to blatant lie about their competitors.

Most companies would concentrate on pushing their own company, BUT, when like esources.co.uk, your business has a very bad reputation, one would decide to take two forms of action:

1: Repair your reputation by creating better value, and service to your customers.

2: Decide you are going to defraud the very customers who put food on your table.

Unfortunately for their customers, esources.co.uk have decided on the latter. Esources have decided to create multiple false forums, false blogs, and pages, and saturate Google with false positive content about their own websites.

Not only that, and of course that is bad enough, but esources.co.uk have not stopped there. What esources have also decided to do, is slander ALL their competition, by fabricating THOUSANDS, UPON THOUSANDS of negative remarks against many, many companies.

If you dont know the background. Esources used to sponsor most of the forums in the industry, UNTIL many of their customers started placing very many complaints again them, on these same forums.

Esources threatened legal action against the forum owners, and even tried to blackmail them into removing the negative posts.

Of course, the forum owners decided not to be blackmailed, and this is when esources.co.uk decided to try and get their own back.

What esources dicided to do, was hire an Indian marketing company, to systematically created false reviews, false scam complaints, and much more against their competition, with the intention of placing all these false review websites right at the top of Google.

There are many instances of evidence to support this:

Esources WholesaleForum.com Scam

eSources.co.uk Reviews, Review scam, spam, forum, telephone number, complaints and fraudsters?

http://www.dropshippingforum.co.uk/dropship/viewtopic.php?f=12&t=2232/eSources-esourcescouk-scam

http://www.dropshippingforum.co.uk/dropship/viewtopic.php?f=12&t=8956/Esourcescouk-Scam-Destroys-Wholesalepagescouk-Reputation

http://www.dropshippingforum.co.uk/Esources-co-uk-reviews-scam/

More recently, esources have been found supply false reviews against another of their competitors: WholesalePages.co.uk. Of course esources.co.uk deny the claims every time.

But the evidence is overwhelming!

If you, yourself, or your company have been a victim of the esources.co.uk review scam smear campaign, then please let us know on the dropshipblog.

Also, if you found this page looking for a whoelsale/dropship directory, and do not want to be scammed by esources.co.uk, then there is a free dropshipping directory here:

Click Here

Tags: esources scam esources.co.uk esources.co.uk reviews esources reviews esources.co.uk review esources complaints

esources-co-uk-complaints esources-co-uk-smear-campaigns fake-esources-forum esources-co-uk-spam esources-co-uk-scam

free Wholesalers and Free Dropshippers Directory

Not all dropship and wholesale websites charge a fee, and you definitely do not want to be paying a fee, like the infamous esources.co.uk scam, reviews will tell you, that they charge a fee, and rip off their customers looking for wholesalers.  So what is the alternative?  Read on…

As the internet progresses, it becomes obvious that those looking to make a real go of starting a business online, need to find real, and viable sources of supply; product supply, wholesalers, and dropshippers who can offer you real, and sustainable value.

After all, how can you build a business online, without having the secure back up of knowing that your product supply is absolutely secure, solid, and dependable.

The internet now, has become aswash with parasites looking to take advantage of genuine, and honest people looking to start a business – Like esources.co.uk, who are a pure unadulterated parasite on the internet world – Who charge customers for what is essentially free information, and that can be found with simple searches.

No, you really don’t need to be ripped off from such companies, who try and fool you into believing that they have ‘secret sources’ of information. It is folly, but one which make the owners of such scam directories a LOT of money. They have no conscience, and are purely motivated by greed and theft.

OK, as the title of this topic suggests, we are looking to provide you with a completely free list of dropshipping suppliers, and free wholesalers. A directory that does not charge you, but at the same time, has dropshippers, and wholesalers climbing over themselves to gain an entry.

Your directory for free dropshippers, and free wholesalers can be found here:

Free dropshipping, and free wholesale directory

esources.co.uk, Wholesaledeals.co.uk

Esources.co.uk, wholesaledeals.co.uk Reviews, Scams, Fraudsters?

Well, those are the questions, and if the negative reviews around the internet are anything to go by, then we advise that you steer WELL clear of them.

Directory scams, Validations scams, you name it, it is ALL associated with esources.co.uk, and Stefano Carboni.

Is it true? You decide, but read this first….

Where do you start with esources.co.uk? The negative press they have received around the internet must make them one of the most talked about companies on the internet today, and not for the right reasons.

Looking for a wholesale directory? Avoid esources.co.uk? Read on…

Most people looking for wholesalers, or dropshippers will come across esources.co.uk when searching for their chosen product ranges on Google, or other search engines. On the face of it, esources seem fairly straight-forward, and a website that just offers a compiled directory of wholesale and dropshipping suppliers.

Esources claim to have 60,000+ VALIDATED (remember that word) suppliers across the internet, with 178,000+ customers who have joined their services.

Ok, you might think, but think about this. Esources.co.uk claim to validate their suppliers, yes? So if they did not validate their suppliers, then their customers would not pay them their fees? Of course not, why else would you use esources.co.uk over any other free directory, if they were not claiming to validate their suppliers – not when they are endless free directories out there, like www.thewholesaler.co.uk. Customers simply would not use esources.co.uk unless they lived up to their validation claims.

But, are esources.co.uk really validating their suppliers?…….. NO, NO, NO, and NO !!!!!

You see, as the internet has grown, many of these companies are being found out for what they really are. We can prove, and have proven that esources.co.uk are NOT validating all of their suppliers – if any.

What does this mean? esources.co.uk are committing Fraud?

We will leave that up to you to decide is esources.co.uk are committing fraud against their customers. Although, if they are not validating all of their suppliers – and they are not – then how can it be anything else?

More, and more dropshippers are now coming forward on forums, to claim that they have never had any dealings with esources.co.uk, and that they were included in the suspect directory WITHOUT consultation, and WITHOUT any kind of contact, OR validation – In simple terms they were not, and never have been validated by esources.

This means that esources.co.uk are most definitely taking money under false presence? Again, that is up to you to decide, but the evidence is absolutely rock-solid.

The amount of bad publicity against esources.co.uk is HUGE.

If you do a search on Google against esources.co.uk, esources scams, and esources.co.uk reviews, you will quickly see that there is literally an avalanche of negativity including, but not limited to the following:

• Esources.co.uk sending Scam emails offering fictitious jobs.
• Esources.co.uk creating smear campaigns against competitors.
• Esources.co.uk sending countless spam emails to customers.
• Esources.co.uk taking payments they were not due.
• Esources.co.uk cancelling customers accounts.
• Esources.co.uk stealing whole databases from their competition.

And much, much more.

In fact, go to Google and type in Stefano Carboni esources and you will be totally shocked at what you find – of that, we guarantee.

For forum details about esources.co.uk customer complaints see here:

http://dropshipforum.co.uk/viewtopic.php?p=159739#159739

http://www.dropshippingforum.co.uk/dropship/viewtopic.php?f=12&p=12672#p12672/Re:-eSources-esourcescouk-scam

These are from genuine esources.co.uk customers, you will see esources themselves debating on some of these forums.

Again, you be the judge of whether this is true or not, but can so many people really be wrong, when dealing with esources? Hmmm, I can already read your mind as to your conclusions.

Forum, after forum contain countless unsatisfied Esources customers..

It is true, esources.co.uk have been banned from industry forums, for the fact that they were antagonistic and rude to their customers who complained – the evidence is still on forums for all to see.

Esouces have also developed a reputation of taking customers to court, and traders to court who have spoken out against them, on public forums.

The result? What are Esources.co.uk doing about this shambles?

That is what is interesting, because what esources.co.uk have done, is to create a forum:

wholesaleforum.com – Fake forum – fake members, fake posts – All of which can be proven beyond doubt.

New fake forum created by esources.co.uk:

Dropshipforum.com – Fake Forum – fake members, fake posts – All Can be proven.

On this forum, the staff at esources.co.uk, or more likely Stefano Carboni, has set about listing derogatory and libellous comments against as many dropshippers and wholesalers as he can – in a attempt at revenge.

Stefano Carboni has also sent various emails to these dropshippers, blackmailing them into removing content, in return for esources removing content from their fake forum.

We have proof of such emails.

The conclusion on esources.co.uk ? Scam, Fraud, or what?

Again, you will have to decide this for yourself, but if esources.co.uk are not validating their suppliers, which they are not – we have proof – then this could very well be the biggest fraud of it’s kind on the internet today.

Spam emails, no validation of suppliers, cancelled accounts, payments taken without the consent of their customers, stealing of databases, threats with court action if you speak out? etc. etc. These are all accusations put to esources.co.uk from THEIR OWN CUSTOMERS.

And now esources.co.uk is abusing the trust of genuine researchers, by fictitiously and falsifying forum posts on their forum, in a direct attempt to direct new customers to their esources.co.uk website – a website that has been proven to attempt to dupe customers out of their hard earned money.

Our recommendation about esources.co.uk?

Avoid esources.co.uk like a CANCER!

If you have been a victim of esources.co.uk then please leave your comments below.

If you have been a victim of wholesaledeals.co.uk then please leave your comments below.

Esources.co.uk  found creating false negative scam reviews against competitors

Tags: esources scam esources.co.uk esources.co.uk reviews esources reviews esources.co.uk review esources complaints

esources-co-uk-complaints esources-co-uk-smear-campaigns fake-esources-forum esources-co-uk-spam esources-co-uk-scam

Google Adwords

WRONG!

Do you really think it is that easy? Let’s get a grip here for a minute, the world and their dogs would be doing it, if it was that easy!

A more accurate representation would be: Write a small advert for your website, pick your keywords, submit. Result – Fair amount of visitors to your website, no sales to speak of, or even at all, cost a fortune. Result:  Won’t be doing that again in a hurry.

Do not worry, because by following some simple steps, you can get right back on track. Read on and let us help you succeed with Google Adwords.

There are several factors to be considered when planning a successful Google Adwords campaign. Each one of equal importance. However, Keywords are the common factor of all.

The first aspect to take into consideration, before planning your campaign, is the Google Adwords Quality Score. The Quality score is awarded on keyword relevance. The keywords used to trigger the Adwords adverts must be relevant firstly to the Adwords advert, but of equal importance, the page the visitor lands on must also be accurate and related to the initial search, too.

The reason being, that Google are not stupid. There are literally thousands of advertisers out there, looking to gain an advantage over all their competitors – so Google will ensure that when they send a visitor to your website, via your campaign, that your website is ABSOLUTELY related to their search.

Why is this so important?

Well, think about it. Google are a multi-billion dollar corporation. Their reputation relies solely on the quality of their searches. If they allow unrelated websites, for particular searches, then their validation, and reputation of their  search engine infrastructure would go down the drain – overnight. You think they are going to allow that? Of course not. Hell would freeze over first.

So, ensuring that your adverts don’t just lead to your homepage, but to the URL that the keywords are relevant to is of utmost importance, too. You need to achieve as high a quality score as possible for greatest results, as the higher the quality score, the higher position the Adwords advert will achieve and also the lower the cost per click, adverts with a higher click through rate will be shown more often.

Quality Score – The New Benchmark

Low quality scores as well as being higher cost per click, can result in the advert not being shown or account suspension, either temporary or permanent, so adhering to the guidelines is crucial. With that in mind, we now know to choose our keywords carefully. Use the Google content keyword tool to check whether Google thinks your chosen keywords are relevant before submitting them for use with your Adwords campaign.

Now we know that the most relevant factor for a successful Adwords campaign is keywords, so we need to look at which keywords to choose to trigger your Adwords adverts.

Using the Adwords keyword research tool, which you probably have done already to identify searched keywords for your items, you have probably selected the high volume searched keywords. These are the keywords that will have cost you dearly, as these keywords are also the ones with the higher competition. They will also produce a low conversion rate; this is because they are less targeted keywords. To achieve success, higher click through at lower cost per click and good conversion rate, you need to target lower searched keywords or key phrases. Key phrases are the most effective, as they tend to be more descriptive, therefore closer to what the searcher is looking for.

Example: Football badges has a high search volume, so will cost more per click and has a lesser chance of converting to a sale than Chelsea Football Badges. If a person types in Chelsea Football Badges and your Key phrase is Chelsea football badges, and your Adwords advert includes these keywords also, you are far more likely to get a sale at a much cheaper cost per click. Revising your keywords so that they are highly relevant to your page content, rather than your overall site content is your true aim.

Use the Google Adwords keyword tool to find an exact match, or phrase match, to help you identify lesser searched keywords, or preferably key phrases with lower advertising competition to streamline your Adwords campaign. (Not forgetting to check the relevance of your keywords with the website content feature). Providing you have a good, overall advert, and quality landing page, then you are on the road to success.

As has been said previously, the keywords that trigger the adverts must be relevant to the advert itself.  So, it is important to include the keywords in the advert. If you notice, when you do a search on Google, the keywords you have searched for show up in bold on the Adwords adverts, making them more visible. If you have used a keyphrase such as Chelsea Football Badges it is a good idea to use this as your Advert title. This will then be emboldened and your advert will stand out more. Another good tip for writing a good advert is to show a price that is including the price of the item in the title – this also gives you more chance of achieving the click through to your website.

Avoid the timewasters!

The reason this works, is because it will also save you money on your campaigns – Why? Because if you are showing the price, then potential ‘clickers’ will either be interested, or not. They will already know what the price is, so if they are not in the ‘ball-park’ of that price range, they will not click your advertisement – therefore saving you money, and saving you from ‘timewasters’.

Adverts need to be compelling, and you need to entice the searcher to click on them. Words that attract are often advertised as features or benefits; ‘free’ or ‘discount’ are good compelling words; ‘buy one get one free’ is also used to good affect.

Spend some time browsing other Google Adwords adverts to see which make you want to go and look or might make you want to buy. Take ideas and tips from them. Learn how to write good Adwords adverts. After all, it is the combination of all these factors that bring the click through to the sale – and this is what you need to achieve for a successful campaign.

Trialling keywords and adverts for a period of time and running others to see which are more effective is a good idea, don’t just settle for mediocre results, when you can always improve and always achieve higher.

Don’t lose your shirt!

It is all too easy to get caught up in the moment when trying something new, and exciting. And let’s face it, when you know you are pretty much guaranteed to increase your visitor count, via Adwords, then it is all too easy to get carried away.

Very many people have lost a LOT of money using Google Adwords – and this this because they have not followed some simple, fundamental rules:

1. Know how much you can afford to LOSE.

That’s right. There is a chance your Google campaign might not work, and therefore only be prepared to ‘bid’ what you are prepared to lose. For example, if you have a £200 advertising budget, then make sure you stick to it – UNTIL you have ended the campaign, and have analysed the results, and KNOW that it is a worthwhile campaign – hence you can then increase your budget.

2. Start your keyword bidding SMALL.

Start small, and then gradually increase, depending on what you can afford, and your desired search positions. It is quite possible that for some of your potential keywords, you could be paying £1 a click, but by paying 50 pence a click you may well receive less click-throughs, but you are also paying levels that you can afford – again, until you have analysed your results, to see what works.

3. Always be checking, and testing your campaigns.

Chances are, that you will not just be able to create an Adwords account, and start flying high from day one. No, what is more likely, is you will receive a variety of different results. Some expected, and some maybe not. BUT, you must check your results; then you can tweak your bidding amounts, keywords and content, to create the desired effect – the right results.

Adwords is not for everybody – not by any stretch, but if used properly, and with a degree of caution, you could quickly be creating campaigns, that not only bring in great traffic – but bring in substantial sales.

Good look, and remember to test!

Karen Batty

free-website

In business, you will always have some participants more experienced than others, and the whole basis of this offer, is to get people involved in this fascinating industry.

One website per week will be given away totally free…

The offer is being offered by the sponsors of the longest established dropshipping forum on the internet: http://www.dropshippingforum.co.uk

The dropship forum is offering the following on their website:

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FREE WEBSITE OFFER – INCLUDING FREE HOSTING – FREE DROPSHIP SUPPLIERS – FOR 12 MONTHS

Our website sponsors have very kindly offered to give a FREE WEBSITE AND HOSTING PACKAGE away EVERY WEEK to our forum members. This includes a totally free website, free domain, free hosting, and free dropship suppliers of your choice.

This will be offered every single week to members of DropshippingForum.co.uk

Rules: The only stipulation or entry rules are that active members must have made at least 5 – yes, just 5 participating postings on the forum.

Spammers will obviously be excluded from this offer, as will members who have just made postings in an attempt to place spamming links.

Everybody else? Get posting, participating and joining in with this fantastic forum – and you will be entered into the weekly prizedraw for this fantastic free gift.

Fill yer boots

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If you are interested in owning your very own website business, then all you have to do, is get yourself over to http://www.dropshippingforum.co.uk, participate, and help new forum members, and you will be entered into their weekly prize draw. Remember, one free website a week will be given away, which we feel is a fantastic offer, just for being involved in the industry forum.

Give the forum a visit today – Offers like this do not last long:

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dropship forum

Dropship forums can educate, entertain, and much more. If you require dropship suppliers, free help, advice and support, then dropshipping forums can provide this and more.

If you have just discovered this fascinating world of dropshipping, then where better to visit than a public arena, where you can extract all the advantages you require – absolutely free

Dropshipping Forums..

You have now found yourself being drawn to the great business model, known as dropshipping. A business model that the home business industry has been crying out for, for many a year.

No longer do you have to place Kleeneze, and Betterware magazines into people’s letterboxes, just to make £50 a week (although, I am sure many of their distributors earn much more). No, with the start of the internet revolution, there has been very many so-called ‘business opportunities’ that have been branded around, and brought to the table.

Let’s be honest, most of what you read on the internet about making money, and securing additional income, is absolute nonsense, and most written by people who themselves, have never run a serious business. All these people have done, is latched onto the fact that there is something ‘new’ happening – The Internet (or ‘tinterne’, as some refer to it).

Dropshipping is not new, and actually started in the United States many years ago; before being recognised in the UK, as a viable opportunity for many people looking for supplemental income. The main reason it has now entered the mainstream in the United Kingdom, is partly, because of the internet becoming so accessible to almost every house-hold.

eBay has also played a major role in creating the train that is dropshipping. Dropship suppliers suddenly started appearing all over the show (like people do, when they smell a trickle of cash – they decide to take a piece for themselves).

BUT, with so much competition, comes the responsibility of business owners to create unique selling points (USP’s) to differentiate themselves from everybody else – their competition. THIS is why, enlarge, forums, not just dropship forums, but forums in area industry, have started to appear in every Google search.

Forums can definitely help you. They can help you to become educated on a subject that you previously were not knowledgeable about. Of course all forums comes with their ‘clowns’; you know, people who ‘think’ they know something about every topic imaginable, but in reality, just like the sound of their own voices – we have all seen them ;-p

Although, such people also add to the light entertainment that forums can create – some would say, a community can also be created via forums. I personally think that there is no community in forums. Saying that, many people on forums, really do spend a large portion of their day, helping others on their chosen topic – In this instance: Dropshipping. Such people can be invaluable to your business research. All forums have a hardcore of key members who CAN help you. And these are the people you need to listen to.

Visit the dropship forum below, and learn from people who have been in the exact position you are in now – eager to learn, and in need of the RIGHT information, in which to start your new dropship business.

Click Here To Visit The Dropshipping Forum

The sponsors of the dropshipping forum, are giving away a brand new website every single week – complete with free dropship suppliers, and free business package, for all participants. To enter the Free Website competition, new forums members are simply required to enter 5 genuine, and participating postings.

If like most e-commerce sites you’re looking to increase sales and conversion rates during 2010, it’s important to understand the reasons behind users buying decisions. There are a number of factors which when understood could help you turn more visitors into customers.

Here are 7 factors which influence your conversion rates:

Prices and availability -  People go online because they expect to find a great deal for less. They also expect to find the item in stock and with them within a few days. Therefore it makes sense for the business to ensure prices are always competitive and items are in stock. Plan well ahead and always keep your competitive edge intact.
Product positioning and merchandising – Similar to any high street shop, where products are positioned within your e-commerce site can have a huge effect on conversion rates. Merchandise your site in such a way that best sellers are never more than two clicks away from the homepage or main category pages, that products are always categorised and that there’s always a clear call to action.
Product offers and promotions – Take another example from the high street and make sure to always have a few offers online. Some visitors might find free delivery offers appealing, some find discount offers appealing and some find buy one get one free offers appealing. Plan well ahead and draw yourself a type of promotional road map to maintain your competitive edge and make your offer irresistible to both new and existing customers.
Level and expertise of your staff – Before making a purchase some visitor groups might place a call or send an email to the business. The way in which your staff is able to response, and in particular how quickly and thoroughly will effect your online sales and bottom line revenue. The key is to train your staff and adopt business practices which put customer support ahead.
Trust and credibility - Before handing over their money and personal details, visitors are looking for signs that the e-commerce site is credible and trustworthy. These signs can vary from displaying a physical address to listing terms and conditions in a clear and easily readable manner. Other trust factors are displaying a telephone number, displaying 3rd party accreditation and professional affiliations.
Seasonal fluctuations and trends – Some types of products might be selling better or worse at different times of the year. For example, you’d assume that greeting cards will sell better during the major holidays compared to the time in between. Use your historical data to promote different products at different times of the year. If you haven’t gathered enough historical data, try one of the trends perdition tools such as Google Trends.
Level and depth of your information – When visitors arrive at your e-commerce site and hopefully at the product page you should aim to answer all the questions they might have. Any uncertainty due to the level and depth of the information on the page can cause visitors to go elsewhere. When adding new products or services, ask a few people to read your descriptions to ensure there are no unknowns and later on tweak as you go along.

- – -
Article by spectacles seller Glasses Direct. Sellers of spectacles and sunglasses online.

Here is a very good video I found on YouTube this morning. It is titled Optimizing Ecommerce Product Images. Although the video features two American marketers, what they talk about isn’t region specific so is good advice if you are in the UK.

Because of how dropshipping works you may be thinking “well I can’t do that because I don’t have the products to take photos of!”. Good product images can really help sell items, so spending money on buying the products yourself direct from a dropshipper to take photos of them is an investment. And once you are done you can then sell them on to recoup your expenditure anyway.

If you sell hundreds of products then it may become a slight issue. So perhaps only do it with your best sellers to begin with. You could clearly see in the video what a difference it makes so don’t underestimate the use of product photography.

This is a guest post by Ran Nir, the founder of online marketing agency Conversion Counts and a Google Analytics Consultant.

Google Analytics offers free enterprise level analytics software for everyone which just a few years ago would have cost an arm and a leg. Google Analytics will be an important tool to achieve your business goals provided the initial configuration is carried out correctly. Although Google Analytics offers some very complex solutions, the 10 benefits below are my favourites to increase conversion rates and revenues. They all require a basic understanding of Google Analytics and in many cases no additional configuration.

1. Track your website revenue: The Google e-commerce module is very comprehensive, in fact it can be used as a simple stock management system. Both online and offline orders can be tracked using Google Analytics which will provide your business with a complete picture in terms of revenue by category, revenue by channel, revenue by keyword, conversion rate, average order and many more important measurements.

To enable e-commerce reporting, follow these steps:

- Log in to your Google Analytics account
- Click ‘Edit’ next to the profile you’d like to enable
- On the Profile Settings page, click ‘edit next’ to Main Website Profile Information
- Change the E-Commerce Website radio button from ‘No’ to ‘Yes’
- Get a developer to install the tracking code available from Google
- Schedule a daily email e-commerce report so every morning you can start the day with a smile

2. Analyse and fix your sales funnel : You can use Google Analytics in many ways, but the most straightforward is to analyse and optimise a sales funnel. If the goal is set correctly then each stage in the sales funnel can be analysed and optimised to increase conversion. For additional information on how to set goals, visit the Google Analytics support page

3. Locate website errors and fix them : Having broken links on a site is bad news for user experience, site revenue and for your search engine optimisation efforts. Using Google Analytics to find error pages (404s) is really a breeze.

To locate error pages, follow these steps:

- Make sure you have a custom 404 page (you should have one anyway)
- Customize the page title of your error page, for example ‘Sorry Page Not Found :: SiteName’
- Visit your Google Analytics account >> content >> content by title
- Paste your unique page title in the free text under ‘containing’

4. Improve content by analysing the bounce rate : For online retailers, a high bounce rate hits where it hurts – the bottom line. Bounce rate is the percentage of entrances on the page that result in the visitor immediately leaving the site = missed revenue. There are a number of ways to reduce the bounce rate, my favourites are:

- Get rid of low quality traffic if you’re paying for it
- Improve the page content and address some basic usability tactics
- Ensure accurate metadata descriptions so you’re not promising something you can’t deliver
- When selling a product, ask yourself is the price competitive?

5. Track the effect of SEO metadata and content optimisation : If one of your SEO goals is to increase organic search CTR (if not, never too late to start!), Google Analytics can help. Once your changes have taken effect and are visible in the engines, head to Google analytics and follow those steps:

- Compare two dates, before and after your changes, taking into account seasonal and weekly fluctuations
- For site wide analysis, head to traffic sources

6. Track revenue sources : Best practice is to track and report on every channel which can turn into revenue. Using Google Analytics URL Builder it’s easy to assign a unique trackable URL or Tag URL as some people call it. Once the URL is tracked, you can analyse revenue, bounce rate, page views etc and start spending more cash where it matters. 

7. Track outbound links : If you link out from your site or blog, make sure you add onClick=”javascript: pageTracker._trackPageview(’/link/linkname’); “ It’s nice to know where your users are going to.

8. Compare historical data : One of my favourite features in Google Analytics is the ability to compare historical and seasonal trends. With e-commerce websites I use this information to better understand customer behavior and shopping habits so the right offer is always available at the right time. New offers can be compared to historical offers so your business can see what’s working and what’s not. Great for comparing seasonal keywords, traffic sources and more.

9. Manage sub domains and directory separately : This feature makes it easy to analyse and report, especially for websites with large folders and many pages. If you run a large website, this might be the only way to really turn raw data into actionable information. For additional information on tracking sub domains, visit the Google Analytics support page 

10. Reports by email : A great feature for businesses who like to stay 100% on top of things and get involved as much as possible. Using Google Analytics you can configure different reports to be sent to different people in the company, resulting in less manual work for yourself and happy customers.