This is a guest post by Ran Nir, the founder of online marketing agency Conversion Counts and a Google Analytics Consultant.

Google Analytics offers free enterprise level analytics software for everyone which just a few years ago would have cost an arm and a leg. Google Analytics will be an important tool to achieve your business goals provided the initial configuration is carried out correctly. Although Google Analytics offers some very complex solutions, the 10 benefits below are my favourites to increase conversion rates and revenues.

The series on Increasing Revenue has now been finished. Here is the full list of all the articles:

Reach The Customers!

This article focuses on traffic. In percentage terms the amount you can increase your traffic using the content below will vary. But young businesses should be able to increase their traffic a notable percentage.

This is the fifth article in the series looking at how to triple online sales and increase revenue without getting more traffic.

The figure I gave in the second article of the series was to increase the number of times people purchase by 30%. This article covers ways to do just get existing customers buying more often.

Get customers to spend £40, instead of £20!

The figure I quoted in the second article was to increase average spend by 20%. So this doesn’t mean getting more customers, it means getting higher value individual shopping baskets.