What Is Conversion Rate?
Your conversion rate is the percentage of your visitors who buy from you. It is worked out by dividing the amount of sales you make by the amount of visitors you receive and multiplying it by 100. If this week you made 30 sales and you had 2000 visitors to your ecommerce store your conversion rate is 1.5%.

Why Measure Conversion Rates?
Measuring all aspects of your website performance is vital. Your current conversion rate helps set a benchmark and set new targets so you can continue to improve your website, which will increase sales and improve your business revenue/profits.

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Long-term I don’t think eBay is a viable way to dropship products with real success. You may always be able to make small profits from it but you wouldn’t be able to expand into a bigger, stronger and more profitable business. The competition, fees and product management required is too high to allow this. So finding eBay alternatives is important.
Here are 4 alternatives available.

Other Auction Sites
There are no other auction websites that have as many buyers and as much exposure as ebay. However there are a number of smaller UK auction sites, they are growing and have lots of regular sellers which means there must be buyers.

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Long term I always recommend dropshipping from your own website rather than auction and classified websites, mainly because of profit margins. However using auction sites is a great way to build up a customer database and get used to running an online business. eBay is the website of choice for the majority of dropshippers.

Here are 5 really simple and completely free ways to increase your eBay conversions.

1.  Have at least 1 image, and it must be top quality. You must have at least 1 image of your product, this goes without saying. The higher the quality of the image the better, and also the larger the better, this allows potential customers to see the product clearly. If the photo provided by your dropshipper isn’t very good you should buy the product and take your own photos (use a bedsheet to create blank background for photos). Taking your own photos can also give you a competitive edge.

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‘Google Product Search’ is a shopping index which allows shoppers to browse and search products for sale online. It is a very easy tool for shoppers to use. It is also a great tool for sellers to use because it is free (no charges for uploading items, no charges for traffic, there is never any charges!), it is easy to list your products and you can compare your prices to competitiors once listed.

10 Step Guide On How To List Your Products (UK users)

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When buying products online from you the consumer must have total trust in your website/company. If there is anything they are unsure of they will leave your site and buy from a competitor they are comfortable with. There are several boxes that if you can’t tick then the orders won’t come in.

This article has ways in which you can increase the confidence potential customers will have in your site. I am presuming that you have a quality design for your site and have some good products at decent prices. If you have a rubbish design then forget what’s below, just find a new web designer!

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