Running your own business is different to working for someone else, when working for yourself your business and personal life become very much connected, especially when working from home.

Is it possible to change your personal life and instantly improve your business?

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When stories are told about successful people you often hear others saying “you’re so lucky“. To take advantage of opportunities you have to be involved where the opportunity arises.

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Due to the rising cost of living many of us are having to spend less money on other parts of our lives, one of those areas may be the amount of money you are investing in your business. With the economy being pretty gloomy at the moment many people can get worried and go on the defensive, but if you are to succeed an offensive approach is what is needed.

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What Is Conversion Rate?
Your conversion rate is the percentage of your visitors who buy from you. It is worked out by dividing the amount of sales you make by the amount of visitors you receive and multiplying it by 100. If this week you made 30 sales and you had 2000 visitors to your ecommerce store your conversion rate is 1.5%.

Why Measure Conversion Rates?
Measuring all aspects of your website performance is vital. Your current conversion rate helps set a benchmark and set new targets so you can continue to improve your website, which will increase sales and improve your business revenue/profits.

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After yesterdays excitement on the markets I wanted to get back to what this blog is about - you developing your ecommerce business. I read an article in The Sunday Times at the weekend which was about finding out your personality type. This can help you structure your business by playing to your strengths. I’ve scanned the article so you can find out your personality type. The file is 2MB so will take a few seconds to open.

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My personality type is the ‘Implementer’, although I would also say I fit into the ‘Grafter’ category. What Personality Type Are You?

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Many people set up a business purely on the state of mind that they can make a lot of money, they don’t care what the business will be like to run or the service it will provide, they just want to make big money. This is fine if you are driven solely by money and will do anything it takes for years on end to reach your desired income level, however the majority of us aren’t like this. I personally couldn’t run a business that I had absolutely no interest in, I simply wouldn’t enjoy it.

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