This is the fifth article in the series looking at how to triple online sales and increase revenue without getting more traffic.

The figure I gave in the second article of the series was to increase the number of times people purchase by 30%. This article covers ways to do just get existing customers buying more often.

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This weeks article as part of the current series on increasing revenue and tripling sales is; how to increase the average spend of your shoppers.

The figure I quoted in the second article was to increase average spend by 20%. So this doesn’t mean getting more customers, it means getting higher value individual shopping baskets.

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Last week I wrote about the idea of increasing revenue 100% without increasing traffic and the maths behind it. Part of it was increasing conversion rates, this article focuses on ways to increase conversion rates.

Firstly here is a list of articles I’ve previously written on this website which help improve conversion rates. I’ve linked to the article and given a brief overview of what the article is about.

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Last week I wrote about the maths behind how to triple online sales. I thought I would follow it up with information on how to increase revenue over 100% without increasing traffic to your website.

Now this is sounding like one of those ‘make millions over night’ style articles, but it isn’t, here is the maths.

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One of the things I have always done is looked at major businesses to see how they do things. I’m NOT talking about copying ideas (slogans, colour schemes etc) because that will never get you very far. I am talking about aspects of what they do that help them to be so successful.

Here is latest list of the top 20 ecommerce websites and their market share* – week ending Jan 3rd 2009.

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According to Paypal 1 in 3 online shoppers look for the Paypal logo when visiting eCommerce websites. For some customers if you don’t accept paypal they will not even look around your website at the products you sell, they will simply go away and visit an eCommerce website that does.

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