‘Google Product Search’ is a shopping index which allows shoppers to browse and search products for sale online. It is a very easy tool for shoppers to use. It is also a great tool for sellers to use because it is free (no charges for uploading items, no charges for traffic, there is never any charges!), it is easy to list your products and you can compare your prices to competitiors once listed.

10 Step Guide On How To List Your Products (UK users)

1. Visit the Google Products Search page. Click the link at the bottom which says Information for Sellers.
2. Have a quick read of all the information so you fully understand about the service.
3. Click the blue button in the top right titled ‘Log in to Google Base’. Login to your Google account.
4. Click the ‘Active Items’ tab. You will see a box titled ‘Post Your Item’, choose your item type (product) and click ‘Next’.
5. Enter your products details (title, price, condition etc) You can also add weight, size, model number if you wish.
6. Attach an image and enter other information such as payment and delivery.
7. Click ‘Preview’, if it looks good, click ‘Publish’.
8. You will then be taken to your account which shows your published products and stats such as impressions, clicks and pageviews.
9. Wait a few minutes for the item to be published, then you can enter the product into Google Product Search and see the live listing and also competitiors prices!
10. To list more products in the future simply login to your Google Base account, and follow the above guide from step 4 onwards.

Benefits Of Google Products
  – It’s completely free promotion for your business/products
  – The data feed option makes listing new products a quicker process
  – You can compare your prices to competitors

Other Points To Note
  – The service is region targetted, this means users in UK see only products sold to the UK (pound sterling), users is USA see only products sold in USA and the same for other regions.
  – Have you heard of ‘Froogle’? This was the original name of the service until Google rebranded it to be more consitent with other Google features (read about renaming).
  – If you are in the USA you do exactly the same, except you need to login to Google via the .COM addresses and not the .CO.UK as listed in this article.

UPDATE 1 – April 28th 2008
Since this post was written Google have made updates to the service which have made it even better, You can read about them in this update post on searchengineland.

UPDATE 2 – July 7th 2008
It has come to my attention that Google does not list products where the supplier is from a dropshipper, in their own words: “sites that sell through cataloged third-party drop-shipping programs”. There is no way they can know how companies source their products, and I don’t see why they would want to stop dropshippers as it is doesn’t matter how a company sources its products. You can read more on their programme policies page.